8 Essential Sections of a Sales Page That Actually Sells
Creating a sales page that actually sells can be a bit of a daunting task. You may be asking yourself...how do I create a sense of urgency? How do I write effective sales copy? What would make an effective call to action? How do I lay these things out in a digestible way so I can increase conversions? These are all great questions!
The best answer we have, is to write a sales page that creates a connection, informs your reader, and offers them many different chances to purchase your product. Below, we break all of this down into eight essential sales page sections that actually sell!
A Relatable Opener:
We all love a good story right? There’s the main character who has befallen on hard times and has a real problem on their hands. They anguish over how they can fix this burden that they just cannot seem to move past until it’s fixed and all is well in the world. It’s then that they come across something that is sure to help solve it - your product!
A relatable introduction is the best way to catch your customer’s attention. Keeping this section personal is an effective way to compel your customer to keep scrolling to see what you have, and they need.
This is where you will briefly tell your customer exactly how your product will improve their lives. It’s a great place to list specs, stats, and precisely what your product does. Many effective sales pages will list 4-8 bullet points with key product features, and then use a brief but detailed description below each one. Sales page bullet points are a great way to quickly grab your customer’s attention and to make that important information easier to read.
“There is no better vouch than word of mouth” or... a solid testimonial. Social proof is the best way to convince people that this product is just what they need, as it has worked for others. In our social media age, a solid testimonial can be anything from an Instagram post, a tweet, or even better, a direct quote from a customer. Make sure to place your call to action or buy buttons below your testimonials, as most people need a little convincing from others who they relate to.
About the Creator:
Here, you get to flex all those years of hard work, experience, and knowledge in efforts to assure your customer that your product is the solution to their problem. Spell out a bio about the creator to ensure that this is a real person selling a real product, but keep it moderately short at about three to five sentences. You can use selling words here, but it’s best to give it a personal touch. Don’t flex too hard on ‘em.
If your potential customer has made it this far on your sales page, it’s a great time to go ahead and preemptively answer any questions that they might have, or quell any sort of skepticism they may have formed. It’s best to take the top five to ten questions you receive about your product and answer them as best that you can in one or two short easy to understand sentences. This is not really the place to “sell”, just be factual and direct in this section.
Talking money ain’t always easy, especially when you’re trying to bring it in, but this is a great place to lay it all out on the table and list your pricing. If you offer installment plans, tiered pricing for different services levels, or have a “best value” package, be sure to list those out here with all their respective pricing options. Make use of simple and organized tables so that your customer can easily view all of your pricing information, and don’t forget those call to action or buy buttons!
If your potential customer still isn’t quite convinced, they may benefit from some additional information about the guarantee of your product. Do you warranty your product? If so, is it against damage, wear and tear, or just defects? Do you have a trial period in which a customer can try your service and receive their money back if not satisfied? Be sure to spell out all those important details here. This is also a place to use your selling voice, so don't be afraid to lay it on.
The P.S. (AKA: the TLDR):
There is a really good chance your potential customer skipped everything that you just laid out for them to read (ugh!), and went directly to the bottom of the page to get the straight shot about what you are offering. Use this section to summarize all of the above in just a few short sentences and make your very last pitch to them. This is where your final set of call to action or buy buttons should be placed. That way, if they only needed the straight shot info in order to buy, you’ve given them a quick way to do so.
These eight essential sales page sections combined create cohesive story flow and connection with your potential customer. Authentic connection, information about your product, lively call to actions, and attractive buy buttons have the power to convert those page views into paying customers who will truly benefit from what your business has to offer.
What key section have you found to be the best? Let us know in the comments, below. ⇩
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